Upcoming campaign to also feature brother and actor Aparshakti Khurana
HP India has announced Ayushmann Khurrana as its new brand ambassador, strengthening its positioning in the Indian market through a strategic collaboration with one of the country’s most versatile actors. Known for his socially relevant and creatively bold film choices, Ayushmann will front HP India’s latest campaign initiatives.
A Family Affair: Featuring Aparshakti Khurana
The upcoming campaign will also star Aparshakti Khurana, Ayushmann’s brother and a well-known actor in his own right. Together, the Khurrana brothers will bring a relatable, creative narrative to HP’s brand storytelling-emphasising how technology empowers personal expression, productivity, and innovation.
Brand Alignment with Values
This partnership reflects HP’s commitment to aligning with personalities who embody the brand’s core values:
- Innovation
- Integrity
- Adaptability
According to HP India, Ayushmann’s diverse career and cultural impact make him an ideal representative for a brand that speaks to the modern, multi-dimensional Indian consumer.
Strengthening Market Presence
The collaboration builds on HP’s global strategy of associating with high-impact figures and brands, having previously partnered with Ferrari and Real Madrid. In India, the move aims to further connect technology with creativity, while deepening HP’s emotional resonance with younger, digitally savvy audiences.
Through this partnership, HP India continues its mission to make technology more personal, accessible, and inspiring, reinforcing its relevance in today’s fast-evolving digital landscape.
