Policybazaar has launched its latest digital campaign, Baat To Sahi Hai, using relatable, everyday conversations to spotlight a critical gap-people know what’s financially right, but often don’t act on it.
Video Link: https://www.instagram.com/reel/DUsnDWniUkY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Featuring founder Yashish Dahiya, the campaign brings financial planning into real-life scenarios that feel familiar and unfiltered. Instead of complex jargon, the films rely on simple dialogues to highlight how awareness around money matters rarely translates into action.
The campaign unfolds through three short films. One addresses the rising cost of healthcare and the financial strain of hospitalisation, reinforcing the importance of health insurance. Another focuses on retirement planning, emphasizing disciplined and early investing. The third shifts to child-centric financial planning, underlining the need to prepare for future education and life expenses.
What makes the campaign stand out is its insight: most people already know these things. The problem isn’t lack of information-it’s procrastination and avoidance. By tapping into common conversations, we’ve all had (and ignored), Policybazaar reframes financial planning as something urgent, not optional.
The response has been strong, with the campaign crossing 200 million views and over a million likes on social media platforms like Instagram. Beyond engagement, it reinforces the brand’s long-term focus on consumer education, backed by an investment of over ₹3,000 crore in awareness initiatives.
Aligned with Insurance Regulatory and Development Authority of India’s vision of “Insurance for All” by 2047, Baat To Sahi Hai positions Policybazaar not just as a marketplace, but as a behavioural nudge-pushing India from knowing to actually doing.
