Bajaj Auto Probiking Partners with AdGlobal360 for Pan-India Hyperlocal MarketingAll KTM and Triumph dealerships now live on AGL’s Glocal360 platform; Bajaj Motorcycles pilot in the pipeline.
AdGlobal360 (AGL), a leading MarTech company and part of Hakuhodo International, has been appointed to lead pan-India hyperlocal marketing efforts for Bajaj Auto Probiking. Within just three months of the partnership, all KTM and Triumph dealerships across India have been successfully onboarded onto AGL’s proprietary platform, Glocal360.
This marks a major step in Bajaj Auto Probiking’s digital transformation journey, aimed at strengthening brand visibility, customer engagement, and dealer-level marketing capabilities.
Expanding Digital Horizons
Following the successful integration of its premium bike dealerships, Bajaj Motorcycles, the company’s commuter bike segment, is preparing for a pilot rollout on the Glocal360 platform-signalling the next wave of hyperlocal digital activation.
Leadership Perspectives
Manik Nangia, President – Probiking, Bajaj Auto, shared:
“We’re focused on enabling digital-first experiences at every dealership touchpoint. Partnering with AGL allows us to tap into their expertise in contextual, hyperlocal marketing, helping us elevate customer engagement across KTM and Triumph networks.“
Rakesh Yadav, CEO of AdGlobal360, added:
“At AGL, we see the future of automotive marketing at the crossroads of data intelligence, automation, and regional nuance. With Glocal360, we’re empowering dealerships to act on real-time consumer intent, turning data into impactful local action. We’re excited to scale this success with Bajaj Motorcycles next.“
This partnership underscores both brands’ shared commitment to technology-driven, localised marketing-setting a new benchmark for how automotive networks engage with customers in India’s diverse and dynamic market landscape.
