Balaji Telefilms Ltd has announced its entry into the fast-growing astrology sector with the launch of AstroVani, a premium digital astrology platform designed to bring credible astrological guidance to users nationwide.
Now available on the Google Play Store, AstroVani offers daily horoscopes, life guidance, and personalised one-on-one consultations with verified astrologers, numerologists, and palmists. The app promises an ad-free experience and prioritises user privacy while offering authentic, expert-driven insights into key life areas such as career, relationships, health, and family.
Sharing her vision, Ektaa R Kapoor, Founder and Joint MD of Balaji Telefilms, said, “Astrology has always been a guiding force in my life. AstroVani is a heartfelt initiative to help people find clarity and comfort through trusted experts, blending faith with convenience.”
Sanjay Dwivedi, Group CEO and Group CFO, added that the launch marks Balaji’s next step in its digital transformation journey, expanding beyond entertainment into culturally rooted, high-engagement digital products. “We’re building scalable, consumer-relevant platforms that merge India’s traditions with modern technology,” he said.
Dhaval Sheth, Chief Strategy Officer, noted that AstroVani will stand out for its credibility, thoughtful design, and expert onboarding, aiming to make astrology accessible and trustworthy for digital users.
India’s astrology app market – valued at $163 million in 2024 – is projected to reach $1.8 billion by 2030, growing at a CAGR of 49%, with platforms like Astrotalk and AstroSage already surpassing 50 million downloads.
With AstroVani, Balaji Telefilms brings its storytelling legacy into a new universe – where faith, tech, and everyday life align.
