Balaji Telefilms has announced the launch of Balaji Studio, a new content creation vertical aimed at building the next chapter of storytelling for television and digital platforms.

Positioned as a modern creative hub, Balaji Studio will serve as a collaborative ecosystem that brings together emerging and established creators, independent talent, and creative partners. The initiative seeks to create a structured space for experimentation, innovation, and talent development, while expanding Balaji’s slate of contemporary, audience-first IPs.

The launch comes at a pivotal moment as content formats, viewing preferences, and monetisation models evolve rapidly across OTT and linear television.

Commenting on the announcement, Ektaa R Kapoor, founder and joint managing director of Balaji Telefilms, said, “Balaji Studio is designed to be a platform for original ideas and diverse voices to co-create mainstream entertainment. We want to empower creators to tell stories that reflect today’s evolving audiences.”

Nitin Burman, chief revenue officer, Balaji Telefilms, added, “With Balaji Studio, we aim to balance creative independence with commercial scalability – supporting storytellers while enabling audience discovery and engagement at scale.”

Balaji Studio will operate across multiple formats and genres, leveraging partnerships with technology platforms, creators, and brands to foster a more dynamic content ecosystem.

With this launch, Balaji Telefilms strengthens its position as a pioneer in Indian entertainment – blending its legacy of mass storytelling with a future-ready, creator-led approach.