The campaign blends heritage with contemporary style, celebrating individuality and festive expression.
This festive season, Bata India ushers in a new era of style and storytelling with its latest campaign, ‘The Brighter Moments’, fronted by digital creators Kusha Kapila and Niharika NM. The collection celebrates Diwali’s vibrance through a perfect balance of modern design, cultural flair, and signature Bata comfort.
Part of Bata’s global ‘Make Your Way’ initiative, The Brighter Moments campaign represents more than a festive range – it marks a creative evolution for the heritage brand as it embraces a more youthful, fashion-forward identity. The 360-degree campaign spans digital, social, and traditional media, spotlighting stories of individuality, spontaneity, and joy.
The women’s collection showcases metallic mules and embellished heels – festive essentials designed to dazzle while ensuring all-day comfort. The men’s line introduces refined derbys and tan loafers – versatile silhouettes that effortlessly complement both ethnic and modern looks.
With prices starting at ₹799, the collection is available across Bata stores nationwide and online at bata.com.
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said:
“Brighter Moments is not just a festive collection – it reflects our continued transformation into a style-first, storytelling-driven brand. By collaborating with creators like Kusha and Niharika, we’re connecting deeply with the modern Indian consumer, especially young women redefining festive fashion. It’s about individuality, spontaneity, and celebrating every version of yourself.”
Kusha Kapila added:
“I’ve grown up with Bata, so being part of this Diwali campaign feels personal. The collection captures the vibrance of the festive season while staying true to Bata’s comfort and quality – it’s made for real people and real celebrations.”
Niharika NM shared:
“Festive dressing is about expressing your personality with ease and confidence. The Brighter Moments collection captures that beautifully – contemporary, versatile, and rooted in comfort.”
With The Brighter Moments, Bata India continues its journey of blending timeless craftsmanship with modern fashion, making every step this festive season shine brighter.
