Strategic collaboration aims to boost BBC’s commercial presence in key South Asian market

In a move to strengthen its advertising footprint in India, BBC Studios Asia has announced a strategic partnership with Mediascope, naming the firm as its official commercial representative for ad sales across the country.

With over four decades of experience in the Indian media landscape, Mediascope will now facilitate deeper connections between Indian advertisers and the BBC’s vast audience-both domestically and worldwide. The collaboration unlocks opportunities for brands to access BBC’s multi-platform ecosystem, which includes linear TV, digital, audio, social media, and connected TV platforms.

BBC Studios offers a broad range of commercial advertising solutions across its international portfolio. These are further elevated through BBC StoryWorks, the organization’s award-winning branded content division known for crafting compelling, globally resonant narratives outside the UK.

John Williams, Vice President, Asia Ad Sales, BBC Studios, commented,
“India is a critical market for BBC Studios, and we are excited to partner with Mediascope. Together, we aim to deliver tailored TV and digital advertising solutions that reflect the BBC’s legacy of trusted storytelling and global influence.”

Marzban Patel, Founder & CEO, Mediascope, added,
“The BBC’s multilingual presence in Hindi, Tamil, and English offers unmatched access to an influential and diverse Indian audience. This partnership presents a unique opportunity for Indian brands to reach consumers through credible, impactful journalism and content.”

The partnership reinforces BBC Studios’ commitment to expanding its global commercial reach through strategic local alliances.