Beardo, the men’s grooming and lifestyle brand, has launched a new brand film featuring Bollywood actor Bobby Deol, challenging outdated notions of masculinity.

The film addresses the conflicting pressures men face: be strong but not intimidating, speak up but not too loud, lead yet conform. In a society quick to misinterpret confidence as arrogance, many men hold back from expressing their true selves.

Beardo’s latest campaign urges men to embrace authenticity over expectation. It celebrates being unfiltered, untamed, and unstoppable, rather than striving for perfection.

Siddharth Vaya, CBO of Beardo, said, “Bobby Deol embodies the true values of Beardo – unfiltered, untamed, and unstoppable. He represents timeless charisma and strength, aligning perfectly with our vision of redefining modern masculinity – encouraging men to be undeterred by society’s expectations.”