Beardo, the men’s grooming and lifestyle brand, has released a new brand film featuring Bobby Deol to commemorate International Men’s Day. The narrative addresses longstanding questions around what defines masculinity, spotlighting themes of resilience, responsibility, and the courage to confront injustice.

Video Link: https://www.youtube.com/watch?v=6ieKC2Phv1U

The film opens with a powerful question: “What does it mean to be a man?” Through Bobby Deol’s reflective voiceover, the story revisits the fundamental traits traditionally associated with manhood-men who rise after every fall, endure their struggles quietly, and continue moving forward despite the weight they carry. His narration reinforces a key message to today’s generation: masculinity is not a performance, but a legacy shaped by courage, character, and accountability.

Rather than glorifying perfection, the film celebrates real men-those who stumble, rise again, and create meaningful impact. As Bobby’s commanding presence drives the narrative, he delivers a defining line: “Don’t just be a name-be a legacy. Be a voice. And when someone asks, ‘Who is a man?’ Stand tall and say-I am.”

A Beardo spokesperson said, “Beardo stands for unapologetic self-expression and individuality. This film isn’t about redefining manhood-it’s a call for men to reclaim their authentic selves. Bobby Deol embodies the sincerity, strength, and responsibility at the heart of Beardo’s identity. With this campaign, we continue shaping the cultural dialogue around modern masculinity-honest, unfiltered, and deeply human.”

Bobby Deol’s portrayal reflects a man who has endured life’s challenges-not to prove masculinity, but to embody it with dignity.

Sharing his thoughts, Bobby Deol said, “Being part of Beardo’s vision felt instinctive. The film captures the pressure, silence, and strength every man experiences. It reminds us that masculinity isn’t about suppressing emotion or seeking power; it’s about standing strong in your true self.”