The Indian cricket star leads the launch of Powerbeats Pro 2, the brand’s ultimate workout earbuds.
Beats has launched its latest campaign, “Burn Bright,” starring Indian cricket sensation and brand ambassador Shubman Gill. The campaign introduces the Powerbeats Pro 2, the company’s flagship high-performance wireless workout earbuds.
“Burn Bright” continues Beats’ global tradition of pairing elite athletes with premium audio gear. Previous faces of the series have included Lamine Yamal, Kobbie Mainoo, Erling Haaland, Lionel Messi, Qinwen Zheng, and LeBron James, underlining the brand’s deep connection to sports and performance culture.
In the film, Gill is seen training while wearing Powerbeats Pro 2, which are engineered for athletes and fitness enthusiasts. Key features include:
- Heart Rate Monitoring for precise workout tracking
- Active Noise Cancellation & Transparency Mode
- Adaptive EQ for a personalised audio experience
- Up to 45 hours of battery life with the charging case
- Qi wireless charging and Voice Isolation for crystal-clear calls
Chris Thorne, Chief Marketing Officer and Head of Product at Beats, said:
“Shubman is more than just a cricket star – he embodies a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign celebrates his precision, passion, and the powerful role music plays in shaping his performance on and off the pitch.”
With “Burn Bright,” Beats cements its positioning at the intersection of sport, music, and culture, while giving Indian fans an inspiring look at how champions fuel their focus.
