As the creator economy grows louder and faster, Bharat Gupta is choosing to focus on what often gets left behind-credibility. The former CEO of Jagran New Media has launched ToBe Online, an AI-led platform built to encourage responsibility, transparency, and trust in digital content creation.

Designed for creators, industry bodies, and regulatory stakeholders, ToBe Online positions itself as a governance-first solution in an ecosystem increasingly shaped by algorithms and influence. The platform uses artificial intelligence to assess content integrity, validate claims, and introduce structured accreditation systems for creators. In doing so, it aims to address pressing concerns around misinformation, authenticity, and accountability in online storytelling.

According to Gupta, the idea is not to restrict creativity but to strengthen it. By offering real-time integrity checks, compliance dashboards, and certification frameworks, ToBe Online seeks to create a common set of standards that benefit both creators and audiences. The goal is simple: enable creators to build credibility while giving audiences greater confidence in the content they consume.

The platform’s launch reflects a broader shift across media and technology, where AI is increasingly being used not just for creation, but for governance. As generative tools scale content output, the need for platform-agnostic compliance and ethical safeguards has become critical.

With over 22 years of experience spanning print, radio, digital media, and on-ground activations, Gupta’s move signals a deeper convergence between content creation and industry oversight. ToBe Online aims to become a catalyst for a more accountable creator ecosystem-one where innovation and responsibility grow side by side.

In a crowded digital world, ToBe Online is making a clear statement: trust is no longer optional-it’s foundational.