BharatPe has appointed Shilpi Kapoor as Head of Marketing to lead brand strategy, integrated marketing, and digital growth. With over 20 years of experience across brands like Airtel Payments Bank, American Express, Renault, and Coca-Cola, she brings deep expertise in consumer marketing and brand building. At Airtel Payments Bank, she was instrumental in scaling user growth and establishing strong digital trust. At BharatPe, Shilpi will focus on strengthening brand relevance, engagement, and growth across India’s digital financial ecosystem.