Bharti Enterprises and global private equity firm Warburg Pincus have announced a strategic investment in Haier India, marking a major development in India’s rapidly expanding consumer durables market. Following the completion of the transaction, Bharti Enterprises and Warburg Pincus will jointly acquire a 49% stake in Haier India, while the parent company, Haier Group, will retain an equal 49% holding. The remaining 2% stake will be held by Haier India employees.
Although the financial details of the deal were not disclosed, industry estimates have previously valued Haier India at approximately ₹15,000 crore. The partnership is expected to strengthen Haier India’s position as demand for consumer appliances continues to rise across urban and semi-urban markets.
Haier India manufactures a wide range of appliances including air conditioners, refrigerators, washing machines, televisions, and kitchen products from its facilities in Pune and Greater Noida. The brand currently ranks among the top three consumer durables players in the country and operates a dealer network of over 6,500 outlets nationwide.
In a joint statement, the partners highlighted that the collaboration brings together Haier’s global innovation and manufacturing expertise, Bharti Enterprises’ deep understanding of the Indian market, and Warburg Pincus’ experience in scaling consumer-focused businesses. The alliance aims to enhance Haier India’s competitiveness across product development, distribution, and customer experience.
India’s appliance market continues to benefit from rising disposable incomes, lifestyle upgrades, and increasing product penetration. Over the past seven years, Haier India has reported a compound annual growth rate of around 25%, reflecting strong and consistent demand.
With India identified as a key growth market, the partnership is expected to accelerate Haier India’s expansion and reinforce its long-term commitment to the country’s consumer durables sector.
