BIG FM has officially rebranded its out-of-home (OOH) vertical from BIG Street to BIG OOH, marking a strategic shift toward a more technology-driven, measurable, and integrated outdoor media offering. The refreshed identity is designed to cater to evolving brand needs by combining programmatic digital OOH with traditional outdoor advertising formats.
BIG OOH will focus on enhancing brand visibility across high-footfall zones through a mix of DOOH formats-including LED screens, video walls, interactive signage, and immersive product zones. By leveraging BIG FM’s strong regional presence, the vertical will offer brands hyper-local reach and contextual advertising solutions tailored to diverse markets.
“After the launch of BIG LIVE, we’re thrilled to diversify further with BIG OOH,” said Sunil Kumaran, COO, BIG FM. “This reimagined platform allows us to deliver impactful, tech-enabled brand experiences that are both immersive and measurable. We are strengthening our position as a 360-degree media partner that adapts to the dynamic marketing landscape.”
Rahul Tyagi, National Lead – BIG OOH, added, “BIG OOH represents the next phase of BIG FM’s evolution in delivering marketing excellence. With a sharper focus on brand impact and recall, we aim to craft high-performance campaigns that help shape identity and drive results.”
The relaunch positions BIG OOH as a key pillar in BIG FM’s integrated media ecosystem.
