BIG FM has launched ‘BIG Ramayana’, an innovative AI-powered audio-video series that retells the timeless Indian epic through modern storytelling formats – from short-form reels and podcasts to radio dramas and trivia capsules. The initiative aims to make the Ramayana more relatable and engaging for Gen Z and millennial audiences.
Narrated by actor Saurabh Raaj Jain, the series premiered on October 20, 2025, accompanied by an original ‘BIG Ramayana’ anthem. Designed for a multi-platform experience, episodes air on BIG FM every weekday at 8 a.m. and 9 p.m., and stream across Spotify, JioSaavn, Apple Podcasts, Amazon Prime Music, Gaana, and the network’s social media handles.
Leveraging AI-generated reels and a cross-platform rollout, the campaign blends tradition with technology to present the Ramayana in snackable, visually rich formats – capturing the attention of a digital-first generation.
“At BIG FM, storytelling lies at the heart of every innovation,” said Sunil Kumaran, CEO, BIG FM. “BIG Ramayana is a reflection of how tradition and innovation can come together to create deeply meaningful, tech-driven experiences. This initiative not only celebrates India’s cultural heritage but also demonstrates our commitment to pushing creative boundaries.”
Adding to this, Atul Razdan, Chief Marketing & Product Officer, BIG FM, noted, “With BIG Ramayana, we’re offering an industry-first, AI-led storytelling experience that helps younger audiences rediscover the grandeur of our timeless tales. It’s a fresh, relatable way to connect with mythology in today’s digital language – in the true spirit of our philosophy, ‘Dhun Badal Ke Toh Dekho’.”
By merging AI technology with India’s storytelling legacy, BIG FM continues to redefine audio entertainment – bringing mythological narratives to life for a new generation that consumes content on the go.
