bigbasket has renewed its partnership with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for IPL 2026, marking its third consecutive year of collaboration. The association follows RCB’s landmark title-winning season last year, further strengthening the bond between two brands deeply rooted in Bengaluru’s culture.
Extending beyond the men’s team, bigbasket has also partnered with the RCB women’s squad, reinforcing its commitment to the broader cricket ecosystem. At its core, the partnership is built on shared values-speed, reliability, and a strong connection with the city. While RCB represents the passion of Bengaluru’s cricket fandom, bigbasket mirrors the same energy through its promise of fast and dependable delivery.
To kick off the season, the brand has launched a digital-first campaign featuring Virat Kohli, Krunal Pandya, and Devdutt Padikkal. The film blends humour and fandom, culminating in a cameo by Danish Sait as Mr. Nags-disguised as a bigbasket delivery partner-delivering the punchline, “Everything you need, delivered now.” The campaign smartly ties cricket excitement with the immediacy of quick commerce.
Beyond digital storytelling, bigbasket will maintain a strong presence across RCB’s social platforms, offering behind-the-scenes content and interactive fan experiences. On-ground activations, including selfie kiosks at stadiums, aim to further deepen fan engagement.
As IPL continues to merge sport with culture and commerce, this partnership highlights how brands are leveraging cricket not just for visibility, but to embed themselves into everyday fan moments.
