bigbasket, a TATA Enterprise, has continued its association with Royal Challengers Bengaluru (RCB) as the official quick commerce partner, expanding its focus this season to prominently include the RCB women’s team. What began in 2024 as a partnership with the men’s IPL team has now evolved into a deeper, multi-season collaboration, reflecting shared values of performance, consistency, and growth.

The extension of the partnership to the RCB women’s team underlines bigbasket’s intent to actively support the rapid rise of women’s cricket in India. In a short span, the women’s league has emerged as a powerful platform showcasing talent, ambition, and competitiveness, while inspiring a new generation of young athletes and fans across the country.

For bigbasket, the association goes beyond brand visibility. It mirrors the company’s own promise of speed, reliability, and efficiency. Just as women’s cricket is redefining pace, skill, and intensity on the field, bigbasket continues to strengthen its quick commerce proposition by delivering everyday essentials swiftly and seamlessly to consumers off the field.

Commenting on the continued collaboration, Hari Menon, co-founder and CEO of bigbasket, said the partnership with RCB has grown meaningfully over the last two years. He highlighted the women’s league as a bold and inspiring chapter for Indian cricket, noting a strong alignment between the fast-paced nature of the sport and bigbasket’s focus on convenience and speed. He also emphasized the brand’s commitment to supporting women’s sports and future-facing platforms.

Rajesh Menon, COO of Royal Challengers Bengaluru, added that women’s cricket in India is on a strong upward trajectory. He noted that RCB is proud to contribute to this progress and that bigbasket’s continued association, rooted in performance and a fan-first mindset, remains an integral part of the team’s journey as the sport grows each season.