bigbasket, a TATA Enterprise and India’s leading online grocery platform, has joined forces with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for IPL 2025. This partnership celebrates their shared values of speed, reliability, and connection to Bengaluru’s community.

The collaboration unites two local icons – RCB with its passionate fanbase and bigbasket with its ultra-fast delivery services – representing trust and local pride that resonates with residents.

To launch the partnership, bigbasket created a hyperlocal campaign featuring Virat Kohli and teammates using the Kannada word “andre” (“means”) to highlight city experiences. When asked “Chilling, andre?” the response is “Cubbon Park.” The sequence ends with comedian Danish Sait as Mr. Nags saying “10 minutes andre, bigbasket.”

Hari Menon, bigbasket’s co-founder & CEO, noted: “RCB symbolizes Bengaluru’s energy and resilience. At bigbasket, we reflect that same spirit through speed, trust, and customer delight.”

The partnership includes digital content across RCB’s platforms and on-ground activations like a Selfie Kiosk at matches.