To mark World Environment Day, bigbasket, a TATA enterprise and leading online supermarket, has transformed bus shelters in Hyderabad, Bengaluru, and Delhi into lush green billboards. These garden installations bring sustainability into the daily commute, turning ordinary transit points into living testaments of environmental responsibility.
In Bengaluru, one such shelter features the message: “With EVs powering 1/3rd of our deliveries, we’ve reduced annual carbon emissions equivalent to nurturing 34 Cubbon Parks for a decade.” The initiative visually demonstrates bigbasket’s commitment to eco-friendly practices.
“We didn’t want to shout our impact. We wanted to show it,” said Raagaleena Sripada, Marketing Head – Retail, bigbasket. “These green billboards prove that sustainability can be bold, beautiful, and seamlessly woven into everyday life—just like bigbasket.”
The creative concept was developed by Talented and executed in partnership with Signpost. Designed to harmonise with the urban environment, the installations incorporate live plants and natural elements that reflect the brand’s environmental values.
Amith Nair and Udit Joshi, creatives at Talented, explained, “We wanted the medium to be as alive as the message. These aren’t just billboards-they’re quiet acts of care, thoughtfully integrated into the city’s rhythm.”
Shripad Ashtekar, Managing Director at Signpost, added, “We’ve built many outdoor campaigns, but this one grows on you – literally. It’s been rewarding to create something that not only captures attention but also adds genuine value to public spaces.”
With this initiative, bigbasket underscores its mission to embed sustainability into everyday urban life.
