Bigg Boss Hindi is back with its 19th season, premiering Sunday, August 24, 2025, across JioHotstar and COLORS. Produced by JioStar, the iconic reality show continues to raise the bar for entertainment with a fresh political twist and a powerful sponsor lineup.
This season’s theme, ‘Gharwalon Ki Sarkaar’, transforms the house into a parliament-style battleground where housemates hold power over key decisions – a format first. With Salman Khan returning as host, viewers can expect a heady mix of drama, strategy, and star power.
Nine brands have signed on as sponsors across digital and TV platforms, reflecting Bigg Boss’ cross-screen reach and unmatched engagement. The sponsor roster includes:
- Vaseline (Co-Presenting Sponsor)
- Appy Fizz
- Danube Properties
- Flipkart
- Citroën
- Silver Coin Atta
- Manforce
- Lakme Peach Milk
- Haier
Mahesh Shetty, Head of Revenue, Entertainment, JioStar, said, “Bigg Boss continues to be the gold standard in reality TV. Its immersive storytelling and cultural relevance make it a top choice for brands looking for deep engagement.”
Pratik Ved, VP, HUL, added, “Vaseline is proud to return as Co-Presenting Sponsor. This platform helps us drive brand messaging around skincare with scale and authenticity.”
Nadia Chauhan of Parle Agro echoed the sentiment: “Appy Fizz thrives on bold, youthful energy – Bigg Boss is a perfect match.”
Rizwan Sajan, Danube Group, said, “The show’s massive global reach allows us to connect with the Indian diaspora like never before.”
Citroën India’s Shailesh Hazela noted, “Our association marks Citroën’s deeper integration into Indian life – from urban centres to rural towns.”
With a daily 9:00 PM stream on JioHotstar (including 24×7 live feed) and a 10:30 PM telecast on COLORS, Bigg Boss 19 promises high-voltage entertainment, cultural commentary, and brand integration at scale.
