Birla Estates, a subsidiary of Aditya Birla Real Estate, has unveiled its 2025 T20 cricket season campaign featuring Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. The #StoriesPerSqFt campaign draws creative parallels between memorable moments at Chinnaswamy Stadium and experiences in Birla Estates homes.

This marks Birla Estates’ fourth consecutive year partnering with Royal Challengers Bengaluru (RCB), now elevated to Principal Sponsor status with prominent jersey placement. The McCann-created campaign includes three digital videos that highlight how every square foot holds significance, whether on the cricket field or at home.

One creative execution captures the emotional journey from feeling “mortal in 15 sq. ft.” to “superhuman in 5 sq. ft.” during a gravity-defying catch, concluding with the tagline “Homes where every sq. ft. tells a story.”

Anitha Krishnan, Head of Marketing at Birla Estates, explained: “Our campaign is an extension of our larger corporate vision—one that goes beyond building structures to creating spaces that tell meaningful stories. Just as every cricketing milestone represents years of dedication, every home becomes a backdrop for life’s most cherished moments.”

Rajesh Menon, COO of Royal Challengers Bengaluru, added: “Their commitment to excellence and innovation mirrors the ethos of our team. Together, we aim to elevate the fan experience and create unforgettable memories.”