Birla Estates, part of Aditya Birla Real Estate, has launched its latest campaign, ‘Built with All Heart’, in partnership with Gujarat Titans for the Indian Premier League 2026. The initiative shifts focus from visibility to deeper fan engagement, using the IPL platform to create more meaningful customer connections.
Running throughout the tournament, the campaign spans digital, social, and on-ground activations. At its core is a fan-first approach, offering interactive experiences such as match-day access, behind-the-scenes interactions, and participation-led activities. These initiatives are designed to bring audiences closer to the team while reinforcing the brand’s emotional positioning around homes.
The campaign builds on Birla Estates’ ongoing association with the IPL, evolving it into a more experience-driven strategy. Rather than limiting engagement to branding, the company is leveraging cricket’s cultural relevance to create personalised, memorable moments for its customers.
By aligning with Gujarat Titans, a team known for its strong fan connection, the brand taps into a shared philosophy of putting people at the centre of the experience. The collaboration reflects a broader shift in marketing-from passive sponsorships to immersive, participation-led storytelling.
With ‘Built with All Heart’, Birla Estates positions itself not just as a developer of homes, but as a brand that understands emotions, community, and connection-extending its narrative beyond real estate into culture and shared experiences.
