New film reimagines the Gateway of India through colour, creativity, and national pride

Birla Opus Paints, a brand under Grasim Industries of the Aditya Birla Group, has unveiled its latest brand campaign-‘Celebrating Colours of India’-a powerful continuation of its core philosophy, ‘Duniya Ko Rang Do’. The campaign brings to life India’s historic monuments, starting with the Gateway of India, to show how colour can inspire pride, beauty, and transformation on a national scale.

Following the success of its debut campaign featuring the Opus Boy, this new film deepens the narrative by using animation once again. The Opus Boy returns, seeking to bring joy to the world around him through the transformative power of paint. In this installment, iconic landmarks are reimagined with vibrant hues and patterns, offering a fresh and emotional perspective on familiar structures.

The campaign underscores that while monuments already stand as symbols of history and grandeur, a creative infusion of colour can spark imagination and wonder. It reflects the brand’s belief that transformation isn’t just about walls-it’s about how people see the world.

Rakshit Hargave, CEO of Birla Opus Paints, commented:
“Following the impact of our earlier campaigns, we are proud to launch this new initiative that reimagines India’s heritage through colour. It’s a celebration of transformation-showing how colour can uplift spaces and spark national pride.”

Inderpreet Singh, Head – Marketing, Birla Opus Paints, added:
“Our ‘Duniya Ko Rang Do’ philosophy is built on the emotional and visual impact of colour. By highlighting landmarks with deep cultural significance, we aim to tell a story of hope and remind every Indian of the beauty and potential all around them.”

Sachin Kamble, Chief Creative Officer at Leo India, said:
“This new campaign builds on the success of our first film, using rich 3D feature animation to create an immersive experience. The Gateway of India serves as the perfect canvas to inspire audiences to reimagine their surroundings through the lens of colour.”

The campaign has been conceptualised by Leo India and Brazil-based Zombie Studios, and is being promoted across a wide range of platforms, including TV, Digital, OOH, Print, and Radio to ensure nationwide engagement.

The film begins at the Gateway of India, where a photographer struggles to attract attention. Observing this, the Opus Boy steps in-his creative spark brings the monument to life with vivid colours and dynamic patterns. The transformation not only revives interest in the landmark but also brings newfound joy to the photographer, symbolising how beauty can change more than walls-it can uplift spirits and perspectives.