Birla Opus Paints has unveiled a new brand film that celebrates togetherness through colour, highlighting its role in transforming family interactions at home. Conceptualized by Leo India and produced by Zombie Studio, Brazil, the campaign portrays a familiar domestic scene: family members seated together, yet immersed in their individual screens, disconnected despite proximity.
The narrative introduces the Opus Boy, who brings colour into the living space, subtly altering the atmosphere. As walls and furniture are infused with vibrant hues, the family gradually shifts focus from devices to each other, rekindling shared moments and meaningful interaction. The film continues the brand’s philosophy that colour is not just aesthetic-it actively influences how people experience and engage with their surroundings.
Inderpreet Singh, Head of Marketing at Birla Opus Paints, explained, “Families today are more digitally connected than ever, yet often distant in reality. This campaign shows how colour can help bridge that gap, bringing the feeling of togetherness back into homes. It reflects our commitment to transforming spaces while enhancing human connection.”
Sachin Kamble, Chief Creative Officer, Leo India, added, “Rooted in the ‘Duniya Ko Rang Do’ philosophy, we’ve used animation to illustrate how colour can cut through distractions, celebrating shared moments and emotional bonds. The campaign underscores the transformative power of colour in everyday life.”
Through this film, Birla Opus Paints reinforces its vision of turning homes into spaces of connection, demonstrating that the right hues can do more than beautify-they can unite families.
