The campaign celebrates cricket’s spirit while highlighting Birla Tyres’ legacy of strength and reliability.
Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025 and marked the occasion with the launch of its new campaign film, “Rolling with Champions.”
The campaign celebrates the shared values of cricket and Birla Tyres – strength, resilience, and trust – positioning the brand as a symbol of reliability and performance. The film creatively blends the determination of cricket’s finest players with the endurance of tyres on the road, delivering the message: “Where strength meets passion.”
Somesh Satnalika, Business Head, Birla Tyres, said:
“Cricket is more than just a sport – it is an emotion that unites millions. The Asia Cup is where this passion comes alive, and through ‘Rolling with Champions,’ we are proud to be part of this journey. This partnership is a tribute to the spirit of champions – on the pitch and on every road.”
The DP World Asia Cup 2025, one of cricket’s most celebrated tournaments, brings together the continent’s best teams on an international stage. With this association, Birla Tyres continues to strengthen its connection with audiences through platforms that inspire pride, performance, and unity.
