Behind-the-scenes-style film blends comfort, charm, and retro fun

Blissclub, the Indian movement-focused apparel brand, has partnered with Karisma Kapoor for its latest campaign, reviving iconic ’90s energy with a playful nod to her classic song “Le Gayi Le Gayi.” The campaign highlights the comfort and versatility of Blissclub’s clothing, designed for women who move.

The campaign film features Karisma Kapoor in a behind-the-scenes-style setting, just after a shoot. Still wearing her Blissclub outfit, she cheekily refuses to return the clothes, captivated by their comfort. When her manager protests, she picks up the phone and says, “Minu, woh toh outfits le gayi, le gayi!”-a humorous twist that blends nostalgia, charm, and relatability.

The creative uses Kapoor’s iconic status and dance legacy to reinforce the brand’s core message: clothing that supports movement with effortless ease and style.

Minu Margeret, Founder and CEO, Blissclub, shared:

“With Blissclub, Karisma Kapoor felt like the perfect partner. She’s an icon of movement-someone who danced through our childhoods and still embodies confidence, grace, and timeless appeal. We wanted this campaign to celebrate that spirit while showing just how irresistible our clothing is. Because if Karisma won’t give them back, why would anyone else?”

This partnership comes at a pivotal moment for Blissclub, as the brand prepares for its next phase of growth-including retail expansion, new category launches, and community-led initiatives. The campaign is designed not just to entertain, but to connect with women who value comfort, performance, and self-expression in what they wear.

Karisma Kapoor’s association with fitness, yoga, and performance styles makes her a natural fit for Blissclub’s evolving identity-one rooted in movement, empowerment, and everyday joy.