Audio brand boAt has collaborated with Swiggy Instamart for a festive Holi campaign that cleverly incorporates Veer Pahariya’s viral dance move that took the internet by storm earlier this year.

The entertaining video depicts Pahariya at a vibrant Holi celebration where partygoers—from waiters to elderly couples—continuously pressure him to perform his famous hook step. When a friend attempting the dance move accidentally misses while offering him gujiya, Pahariya decides to change the atmosphere.

He promptly orders boAt speakers through Swiggy Instamart, transforming the gathering once they arrive with powerful sound that elevates the celebration to new heights.

This strategic partnership showcases how boAt’s premium audio products combined with Swiggy Instamart’s rapid delivery service ensure uninterrupted festivities.

“Holi without music is like colors without vibrance,” noted a boAt spokesperson. “With boAt’s powerful audio and Swiggy Instamart’s quick delivery, we’re ensuring that every Holi party gets the ultimate sound experience instantly.”

The campaign reinforces both brands’ commitment to keeping the festive spirit alive with on-demand music solutions.