The campaign blends AI, absurd humor, and Deol family nostalgia to promote gold coin rewards.
CRED has launched its latest campaign featuring Bollywood actors Bobby Deol and Abhay Deol, marking the duo’s first-ever on-screen pairing. Known for its offbeat advertising, CRED once again leans into humor and surrealism to stand out in the crowded fintech space.
The ad opens with Bobby and Abhay as animated chickens, bantering about CRED’s credit card payment feature. The scene quickly shifts as they transform into stacks of gold coins, tying into the brand’s current offer: “Pay your credit card bill on CRED today and win gold coins everywhere.”
Adding to the quirk, Bobby – visibly puzzled – asks, “Kisko phone laga raha hai?” (“Who are you calling?”). Abhay delivers the punchline with a simple, “Bhaiya,” a playful nod to their elder brother Sunny Deol. While Sunny doesn’t appear, the reference adds nostalgic charm and has already sparked chatter among fans.
The ad also embraces AI-powered creative tools, with animated transitions and exaggerated effects that amplify the chaos. By blending technology, humor, and celebrity power, CRED positions itself as a brand unafraid to experiment with unconventional storytelling.
For audiences, the campaign is both a quirky reunion of the Deol brothers and a reminder of CRED’s promise of rewards with every credit card payment. For marketers, it underscores a growing trend – where brands use absurd, meme-worthy narratives to break through digital clutter and capture Gen Z attention.
