Bold Care, the men’s sexual wellness brand co-founded by Bollywood actor Ranveer Singh, has announced the return of its flagship #Sextember campaign, turning September into an annual celebration of men’s health and wellness.
Building on the buzz from last year, the 2025 edition takes the movement further by blending humor, culture, and creativity to keep conversations about men’s sexual wellness front and center. Highlights include the Sex Jokes Show in Mumbai on September 13 and a disruptive Pharmacy Rave-a first-of-its-kind event reimagining how sexual wellness is perceived.
The 2024 edition made headlines by turning a once-taboo topic into a cultural conversation through comedy, pop culture, and bold digital activations. This year, Bold Care continues its boundary-pushing approach with a viral campaign film starring filmmaker Anurag Kashyap and comedian Samay Raina. Set on a production floor, the ad mixes candid exchanges, direction, and improvisation, reinforcing Bold Care’s mission to combine humor and honesty in wellness discussions.
Rajat Jadhav, Co-Founder & CEO, Bold Care, said:
“#Sextember has evolved beyond a campaign into a cultural marker for men’s health in India. The progress we’ve seen in breaking taboos reflects an industry-wide shift toward openness, education, and empowerment. Bold Care’s mission is to lead this change by blending authenticity with innovation to spark meaningful impact.”
On digital platforms, Bold Care has also launched a weekly comic strip series busting myths with humor, and Man’s Best Friend, a four-part YouTube series exploring grooming, fashion, mental health, and hair care-encouraging men to embrace a 360° approach to wellness
