Boldfit has expanded its ongoing partnership with Royal Challengers Bengaluru (RCB) with the launch of its new campaign, “Champions #TrainBold”, marking the third year of collaboration between the two.
The season-long campaign shifts focus from matchday performance to the discipline and preparation behind it, spotlighting the idea that success is built through consistent training and effort. By bringing fans closer to the routines and mindset of professional athletes, the initiative aims to deepen the emotional connection between the team and its supporters.
Taking the partnership a step further, this year introduces a co-creation model. Boldfit and RCB have collaborated on a limited-edition merchandise collection designed around the team’s training needs. The range includes performance-driven products such as towels, lifting belts, grips, sports equipment, and hydration essentials like bottles and shakers.
To enhance fan engagement, the campaign also integrates a reward-led mechanic. Consumers purchasing from the collection stand a chance to win official, player-used training gear from the RCB gym, including lifting belts, yoga mats, resistance bands, and gym balls. These items come with authenticated RCB metal placards, positioning them as collectible memorabilia.
Commenting on the campaign, Pallav Bihani highlighted that the partnership is evolving from simple brand association to deeper collaboration-creating products with the team, for a community that embraces bold training and performance.
