The company plans to launch electric cycles and two new models within the next year.
BGauss, a lifestyle-enhancing electric mobility brand from the promoters of RR Global Group, has announced Bollywood actor Ajay Devgn as its new brand ambassador. The move aligns with the company’s ongoing efforts to expand in India’s fast-growing electric two-wheeler market.
Ajay Devgn’s image of strength and dependability resonates with BGauss’s core values of performance, reliability, and trust. His association is expected to deepen customer engagement and encourage wider adoption of electric scooters as a smart and eco-conscious mode of transport. The collaboration reinforces BGauss’s mission to make sustainable mobility both accessible and appealing to the everyday Indian commuter.
Sharing his thoughts on the partnership, Ajay Devgn said,
“BGauss, an Indian brand, is focused on building world-class electric vehicles, and I’ve associated with them for this meaningful reason. The RUV350 reflects their commitment to quality and innovation and marks a step forward in the journey toward smarter, cleaner mobility.”
Hemant Kabra, founder and managing director, BGauss, added,
“At BGauss, we focus on creating practical and reliable electric mobility designed specifically for Indian roads. Ajay Devgn’s integrity and mass appeal perfectly align with our brand ethos. His partnership will significantly strengthen our presence as we promote sustainable urban mobility.”
Looking ahead, BGauss plans to introduce electric cycles and two additional vehicle models in the next 12 months. The company is also eyeing dealership expansion over the next two years to bolster its retail and service footprint across India.
