The ‘Life Par Full Control’ campaign seeks to break the silence around incontinence and empower seniors to live freely and confidently.
Tulips, the personal hygiene brand known for its innovative solutions, has forayed into the adult hygiene category with the launch of TULIPS Adult Diaper Pants. To lead the conversation, the brand has roped in veteran actor Boman Irani as the face of its new campaign, ‘Life Par Full Control’, which aims to normalise discussions around incontinence and encourage seniors to embrace solutions that enhance their quality of life.
The newly launched diaper pants feature an aloe vera–coated inner sheet for added comfort, leak protection for up to 10 hours with an ADL (acquisition deposition layer), odour-lock technology for freshness, and tear-away side panelsfor easy removal. Designed as unisex pull-ups, they look and feel like regular underwear, allowing users to move with ease and confidence.
Rahul Jain, Director, Tulips, said:
“Urinary incontinence is a growing issue among India’s senior citizens, driven by conditions such as diabetes, prostate issues, UTIs, and menopause. Yet, the stigma around adult diapers keeps many from seeking solutions – reflected in the category’s mere 2% market penetration. With Boman Irani on board, we want to open a national dialogue that addresses this topic with sensitivity and inspires seniors to regain control of their lives.”
Boman Irani added:
“Age should not mean limitation. I’m delighted to partner with Tulips to start a conversation that matters. These products are designed to help seniors live with comfort, independence, and dignity.”
Tulips, which has previously introduced 100% flushable wet wipes and Covid swabs during the pandemic, continues its mission to deliver thoughtful innovations. Today, its products are sold in 17+ countries, with over 60 million units consumed annually.
