The campaign blends the excitement of Travis Scott’s first India tour with the festive warmth of Diwali, reflecting young India’s vibrant and evolving celebrations.
BookMyShow Live has rolled out a new festive campaign, ‘Travis Wali Diwali’, celebrating global music icon Travis Scott’s first-ever performance in India as part of his CIRCUS MAXIMUS WORLD TOUR. The campaign captures the convergence of Diwali’s cultural spirit and India’s youthful creative energy, reimagining the festival through a bold, global lens.
The campaign film unfolds inside a spirited Delhi household on Diwali night, where tradition meets trend in unexpected ways – fairy lights turn into stage lights, rangolis shimmer with Travis-inspired motifs, and festive sweets resemble pyros from his iconic performances. As the family gears up for celebration, the younger generation infuses the occasion with new rhythm and flair, merging Indian customs with international pop culture. The film ends on a warm note, as a grandmother wishes Travis Scott a “Happy Diwali,” symbolising the fusion of generations, genres, and joy.
Dolly Davda, head – marketing, BookMyShow, said:
“Festivals in India define how we come together and express ourselves. With ‘Travis Wali Diwali’, we wanted to capture how today’s youth celebrates – where culture meets energy, and tradition grooves with trend. As Travis Scott brings his world tour to India for the first time, this campaign mirrors the spirit of a new generation: expressive, global, and full of life. This Diwali, we celebrate the Cactus Jack way.”
Produced and promoted by BookMyShow Live, the CIRCUS MAXIMUS WORLD TOUR marks Travis Scott’s India debut with two grand performances at Jawaharlal Nehru Stadium, New Delhi, on October 18 and 19, 2025, followed by a show in Mumbai next month. The concerts promise large-scale production, immersive visuals, and the high-octane performances that define Travis Scott’s global appeal.
Through ‘Travis Wali Diwali’, BookMyShow Live celebrates the evolving language of India’s youth – where music, culture, and celebration converge to create a festive experience that’s as dynamic and expressive as the generation it represents.
