Borosil has unveiled Kitchen Connection, a nationwide initiative that reimagines kitchens as the heart of every home – a place where families come together, share moments, and create lasting memories.
The debut edition of the campaign features veteran actor Neena Gupta, who brings warmth and relatability to the message that kitchens are far more than functional spaces – they are emotional hubs of connection.
Through Kitchen Connection, Borosil spotlights its diverse range of products, from airtight glass jars, Hot-N-Fresh lunch boxes, and Made-in-India dinnerware to appliances like the Flame Star glass-top gas stove and personalised copper bottles. Each product reflects the brand’s commitment to combining design, durability, and everyday efficiency.
Barnali Shankar, VP – Marketing, Borosil, said, “With Kitchen Connection, we wanted to bring the kitchen – often a hidden part of the home – into the limelight. As a brand that has been part of Indian kitchens for over six decades, this initiative is our way of thanking families for making Borosil a part of their everyday stories.”
Adding a unique twist, Borosil is inviting participants across India to win complete kitchen makeovers through www.myborosil.com. Selected winners will have their transformed kitchens featured in upcoming editions, celebrating their personal style and creating spaces that reflect warmth, functionality, and individuality.
With Kitchen Connection, Borosil reinforces its role not just as a kitchenware brand, but as a partner in turning kitchens into spaces of togetherness and joy.
