BREEZER has unveiled a new brand platform, BREEZER Tribe, aimed at celebrating fashion, culture, and community through self-expression and social connection. Timed ahead of Friendship Day, the launch includes an exclusive merchandise drop and a new music video.
BREEZER Tribe is designed to resonate with young, style-conscious consumers, encouraging them to embrace bold aesthetics and vibrant identities. The merchandise line features playful, expressive designs that reflect the brand’s themes of individuality, connection, and celebration.
As part of the campaign, BREEZER has also released a music video titled ‘10’1’, featuring a dynamic cast including Uorfi Javed, Dev Raiyani, Chum Darang, Rahul Dit-O, Zero Chill, and Yashraj. The video blends fashion, music, and visual storytelling to explore themes of identity, style, and community spirit.
Daksh Bhardwaj, Brand Manager at BREEZER, shared:
“With BREEZER Tribe, we’re creating a space full of good vibes, bold looks, and real connections. It’s a platform where young India can embrace their unique style, have fun, and express themselves freely. With vibrant designs and an infectious beat, it’s all about turning self-expression into celebration. This is just the beginning-BREEZER Tribe will evolve into a cultural hub, uniting creators, communities, and shared experiences.”
The ‘10’1’ music video is now live on BREEZER’s YouTube and Instagram channels, kicking off a new chapter in how the brand engages with India’s creative youth.
