Britannia Milk Bikis, in collaboration with Talented, has rolled out Adengappa Kadhaigal 2.0 – the refreshed edition of its Gen AI–powered storytelling platform aimed at helping families in Tamil Nadu make storytime more imaginative, interactive and effortless.
Video Link: https://www.youtube.com/watch?v=do3z6JRSROw
The idea remains delightfully simple: stories can emerge from anything around you. By scanning any Milk Bikis pack, parents and children can generate personalised tales in Tamil or English, complete with prompts that turn everyday household objects into storytelling props. The initiative is designed to inspire creativity at home without requiring elaborate setups, helping families turn routine moments into playful learning experiences.
This year’s edition introduces a stronger participatory layer. Families can submit video narrations of their AI-generated stories, and the most engaging entries stand a chance to win weekly prizes – along with a grand opportunity to win a trip to Hong Kong.
“Milk Bikis has been part of countless childhood memories across Tamil Nadu,” said Siddharth Gupta, General Manager – Marketing, Britannia. “Adengappa Kadhaigal 2.0 builds on that relationship by giving parents meaningful tools that spark creativity without effort. This platform helps families spend richer time together while staying rooted in the cultural fabric of the region.”
The initiative continues Britannia’s tradition of celebrating Tamil Nadu’s cultural identity through campaigns like A Bite on TN, Anaivarukkum and the Flashback Pack – each reinforcing the brand’s deep local connect.
How to participate:
• Scan the QR code on any Milk Bikis pack
• Scan household objects to create AI-generated stories
• Upload a narration video to win weekly rewards or a trip to Hong Kong*
