Deliciously indulgent cookies that disappear the moment you open the pack
Britannia has launched its all-new Good Day Chunkies, a delectable range of chunky cookies you simply can’t resist. These indulgent treats, packed with rich chocochips or tropical coconut, have a curious habit — they vanish as soon as the pack is opened. Available in two irresistible variants – Divine Chocochip and Tropical Coconut – Britannia Good Day Chunkies prove one thing: when cookies taste this good, #EatHappens.
Bringing this delicious proposition to life is the brand’s latest campaign, conceptualized by McCann Worldgroup, centered around a playful and memorable idea – #EatHappens. The campaign cleverly imagines Good Day Chunkies as quirky, animated characters with personalities, dreams, and plans – but with one fate: they get eaten. It’s a humorous take on the irresistible nature of these cookies.
The campaign launches with a series of fun 20-second animated films, each showcasing the brief and amusing lives of Chunkies. Whether planning a trip to Goa, catching up with friends, or listing “10 things to do,” every story ends the same way – the cookie’s gone. Resting in pieces.
Watch Now:
- Britannia Good Day Coconut Chunkies | Eat Happens
- Britannia Good Day Chocochip Chunkies | Eat Happens
- Britannia Good Day Coconut & Chocochip Chunkies | Eat Happens
Archana Balaraman, General Manager – Marketing, Britannia Industries, said:
“Good Day Chunkies has always been about offering an indulgent, feel-good cookie experience. With #EatHappens, we wanted to bring alive the playful, irresistible nature of the product in a way that feels fun and rooted in edgy humor. The campaign turns our Chunkies into characters you can connect with – cookies full of life, dreams, and quirky personalities. Through these films, we’re celebrating that universal moment when you just can’t help but take another bite.”
Sambit Mohanty, Creative Head (North & South), McCann Worldgroup, added:
“Good Day Chunkies, in their all-new avatar, are the crunchiest, munchiest, most delicious cookies ever. Our campaign wittily depicts their lives getting interrupted – because they get devoured, after all.”
So go ahead – open a pack of Britannia Good Day Chunkies and discover why #EatHappens. Whether you’re at home, in the office, or on the go, there’s no better time to enjoy the magic of these irresistibly chunky cookies.
