HUL’s iconic tea brand unveils sachets with a heartwarming ad set on a moving train.
After positioning itself as “India’s Favourite Social Network,” Brooke Bond Red Label is taking a new step in bringing people together – this time with the convenience of a pre-mix masala chai offering.
The new launch mirrors the shift from long-form to short-form content on social media, with a crisp 20-second ad filmcapturing the product’s promise.
The ad shows an elderly couple on a moving train. The woman expresses her craving for tea, and a teenager nearby offers to get it. As the train picks up speed, instead of stepping out, he pulls out a sachet of Red Label Masala Chai pre-mix, mixes it with hot water, and serves a steaming cup – instantly turning the moment into one of warmth and connection.
The train setting is an intentional choice – highlighting the hygienic, travel-friendly convenience of the pre-mix for passengers who may hesitate to buy beverages from local vendors.
With this launch, Red Label enters a competitive market alongside Tata Tea, Society Tea, and Girnar, tapping into India’s growing demand for quick, trusted, and flavourful chai solutions.
