The campaign reimagines coffee dates through personalization, creativity, and heartfelt connections.

Hindustan Unilever’s iconic coffee brand BRU has launched “Bru-Minder”, an innovative digital activation powered by Google Gemini, designed to transform everyday coffee moments into personalized, AI-generated experiences. The campaign blends emotion with technology, celebrating love, connection, and the joy of sharing coffee.

At its heart, Bru-Minder is a simple yet engaging concept: “It’s your reminder to your loved one for that dream coffee date.” Users can upload photos of themselves and their loved ones – partners, friends, or family – and instantly generate AI-powered images of their ideal coffee moments. From romantic Parisian cafés to anime-inspired or hyper-realistic digital settings, Google Gemini turns imagination into shareable visual keepsakes.

Rajneet Kohli, Executive Director, Foods, HUL, said, “Bru has always symbolized taste, romance, and shared connections. With Bru Gold Freeze Dried Coffee, we deliver indulgence in every cup. Now, Bru-Minder extends that warmth into the digital space via Google Gemini, enabling consumers to create their dream coffee dates – a perfect fusion of emotion, creativity, and technology.”

The campaign draws on the insight that coffee moments are defined less by the drink and more by the people with whom they are shared. In today’s fast-paced, often distant world, Bru-Minder encourages people to pause, reconnect, and recreate meaningful coffee experiences.

Through this activation, BRU celebrates coffee not just as a beverage but as a bridge between connection, imagination, and technology – offering a digital invitation to brew love, one coffee at a time.

Link to Bru-minder: https://gemini.google.com/share/e6f26796170e