Hindustan Unilever’s coffee brand relaunches its freeze-dried blend with a playful new campaign
Hindustan Unilever’s coffee brand Bru has relaunched Bru Gold with a new campaign featuring actors Sara Ali Khan and Aditya Roy Kapur. The film celebrates playful young love as the duo get lost in the rich aroma and flavour of Bru Gold.
Bru Gold, a freeze-dried coffee blend, is crafted from select beans that are carefully roasted and crystallized to preserve its signature taste and aroma. Packaged in a distinctive leaf-shaped jar, it is designed to stand out both on the shelf and in the cup.
“Bru Gold is our freeze-dried offering that delivers a premium coffee experience for true coffee connoisseurs. This campaign celebrates its superior taste in a fun and playful way that is uniquely Bru,” said Sankara Narayanan, Category Head, Coffee.
The TVC opens with Sara teasing Aditya with, “Gold Edition hai, naya hai kya?” The playful banter continues with witty exchanges, lingering glances, and quirky expressions like “Shantastic” and “Kamalicious,” capturing the joy of sharing a perfect cup of coffee.
“The new TVC beautifully showcases how Bru Gold’s rich flavour sparks special connections. More than just an advertisement, it celebrates coffee as a catalyst for moments of joy-those smiles, jokes, and pauses that create lasting memories,” said Ishpreet Singh, Vice President, Beverages India, Hindustan Unilever Limited.
The campaign will run across television and digital platforms. Bru Gold is now available nationwide through leading e-commerce platforms and retail outlets.
