The FIFA Club World Cup 2025 campaign includes fan parks, streetwear drops, podcasts, and limited-edition collectibles.
Budweiser, the official global beer sponsor of the FIFA Club World Cup 2025, has rolled out its global campaign ‘Celebration in the Making’ in India. The initiative aims to deepen connections with Indian football fans through immersive fan experiences, cultural partnerships, and exclusive merchandise.
Building on past fan engagement efforts such as “The Night is Yours to Take” and BUDX NBA House, Budweiser India is now focusing on football-driven storytelling. The campaign features a blend of community activations, lifestyle collaborations, and content designed to capture the growing football culture in the country.
“Budweiser has been championing football and its passionate fan base for nearly 40 years,” said Vineet Sharma, Vice President – Marketing and Trade Marketing, AB InBev India.
“With football fever rising in India, this campaign celebrates the unmatched energy, loyalty, and emotional intensity of Indian fans. From epic match screenings to fan gear, every moment is a celebration in the making—and we’re here to amplify it.”
The campaign rollout includes a host of regional activations:
- Limited-Edition Packaging: Special edition Budweiser Premium and Magnum bottles and cans, designed for the FIFA Club World Cup, are now available in key football markets like West Bengal and Maharashtra.
- Streetwear Collaboration: In partnership with Indian streetwear brand Bluorng, Budweiser has released an exclusive fan jersey that blends fashion with fandom.
- Podcast Series: A new football podcast hosted by rapper Shah Rule features conversations with Indian athletes and cultural figures, bridging the worlds of sport and music.
- Fan Parks: Budweiser will host match screenings in major Indian cities, creating vibrant, on-ground experiences where fans can gather, cheer, and celebrate together.
‘Celebration in the Making’ reflects Budweiser’s long-standing connection with global football and marks another step in its mission to elevate the sport’s presence in India-one match, one fan, and one celebration at a time.
