Bullet, a micro drama entertainment app, has officially debuted in the Indian market with its new brand campaign, ‘Har Minute Mazedaar’, alongside an inaugural content slate of 34 micro dramas in seven Indian languages.
Designed for a mobile-first audience, Bullet offers high-production, vertical-format, one-minute episodes in Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, and Marathi. The platform aims to deliver bite-sized storytelling that’s fast, emotional, and immersive – tapping into the needs of time-conscious, digital-native viewers.
“Bullet is set to redefine how stories are told and consumed. We’ve created a platform where every minute delivers emotion, drama, and connection, tailored to India’s diversity,” said Azim Lalani, co-founder, Bullet.
The brand film showcases users trapped in the monotony of endless scrolling, until Bullet transforms the experience with fast-paced drama. The campaign positions Bullet as a solution to digital fatigue, bringing excitement back to mobile entertainment.
Co-founder Saurabh Kushwah added, “Our partnership with ZEE5 enables us to bring cinematic vertical storytelling to every corner of India, in languages that deeply connect with local audiences.”
To enhance user engagement, Bullet features an in-app wallet with virtual coins. Users can earn or purchase coins to access premium episodes, fan clubs, and bonus content. Coins are available via UPI, daily check-ins, referrals, ad views, or in-app purchases, and are non-transferable outside the platform.
The Bullet app is now available for download on Android and iOS. ZEE5 users logging in through the ZEE5 app receive 100 bonus coins, offering instant access to Bullet’s full content library.
