Customers across India can now enjoy a limited-time combo inspired by Diljit Dosanjh’s detective in the new ZEE5 film.
BURGER KING India has teamed up with ZEE5 to roll out an exclusive ‘Detective Sherdil Combo’ celebrating the release of the comedy-mystery feature Detective Sherdil. Directed by Ravi Chhabriya and produced by AAZ Films, Offside Entertainment, and Maurya Entertainment, the film features a star-studded cast led by Diljit Dosanjh, alongside Boman Irani, Diana Penty, Chunky Panday, and Banita Sandhu, and premieres exclusively on ZEE5 from June 20, 2025.
What’s in the Combo?
For ₹299, the special Detective Sherdil combo includes:
- A choice of Veg or Chicken Whopper Jr. with cheese
- A serving of Saucy Fries
- A Chocolate Thick Shake
Available at all BURGER KING outlets nationwide for a limited time, the combo merges indulgence with mystery-themed branding to target Gen Z audiences.
Campaign Highlights
- Social media challenge: BURGER KING India has launched a fun UGC (user-generated content) contest encouraging fans to create memes using stills from Detective Sherdil. Selected entries will win exciting prizes.
- Gen Z focus: Kapil Grover, CMO of BURGER KING India, shared, “Our collaboration with ZEE5 for Detective Sherdil allows us to blend cinema and food culture in a way that excites our Gen Z and millennial audience.”
Movie Buzz: ‘Detective Sherdil’
Set for its ZEE5 debut on June 20, Detective Sherdil is a quirky, family-friendly whodunnit set in Budapest. Diljit Dosanjh stars as the titular detective, solving the mysterious murder of billionaire Pankaj Bhatti (played by Boman Irani) with his sharp wit and style. The film, co-written by Ali Abbas Zafar, Ravi Chhabriya, and Sagar Bajaj, blends mystery, dark comedy, and edgy dialogue, earning buzz as a “desi Knives Out”.
Brand Collaboration Perspective
Kapil Grover, CMO of BURGER KING India:
“We’re always looking for new ways to create memorable experiences that resonate with our guests. This combo reflects the charm and intrigue of the film while delivering the indulgent taste we’re known for.”
Kartik Mahadev, CMO of ZEE Entertainment Enterprises:
“Our partnership with BURGER KING for Detective Sherdil is a fun, flavourful extension of the film’s quirky, entertaining spirit…turn every new release into a shared cultural moment.”
Final Take
The Detective Sherdil combo is now available nationwide, offering fans a theatrical–and culinary–experience in one bite. By aligning a film that has already amassed over 44 million trailers views in 24 hours with a major QSR, BURGER KING India taps into entertainment-driven marketing designed to excite Gen Z and millennials in an unforgettable way.
