Luxury jewellery house Bvlgari has announced global pop icon Dua Lipa as its new Global Brand Ambassador, marking a strategic alignment between high luxury and contemporary culture. The partnership reflects Bvlgari’s continued focus on creativity, empowerment, and modern femininity-values that strongly resonate with Dua Lipa’s global persona.
Over the years, Dua Lipa has built a formidable international career defined by artistic freedom and authenticity. A multiple-time Grammy and BRIT Award winner, she commands billions of streams worldwide and remains one of the most influential voices in music and fashion today. Her ability to shape culture beyond music-through style, confidence, and self-expression-makes her a natural fit for the Roman luxury house.
Commenting on the announcement, Laura Burdese, Deputy CEO of Bvlgari and incoming CEO from July 1, 2026, said that Dua Lipa represents a contemporary vision of empowerment and freedom that aligns seamlessly with the brand’s values. She described the singer as a strong, authentic voice who redefines success and inspires women globally to embrace their inner strength.
Dua Lipa echoed this sentiment, expressing her excitement about collaborating with an iconic brand like Bvlgari. She highlighted how the maison’s creations embody confidence, creativity, and modern femininity, adding that Bvlgari’s pieces have the power to transform an outfit into a defining statement.
This collaboration signals a fresh chapter for Bvlgari-one where timeless luxury meets modern cultural influence through a global icon who effortlessly bridges music, fashion, and empowerment.
