Cadbury Dairy Milk has launched its latest initiative, the ‘Learners’ Pack’, as an extension of its widely loved campaign “New Neighbour | Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye,” which crossed over a billion impressions. This new pack celebrates India’s linguistic diversity by turning every chocolate wrapper into a small tool for cultural connection.
The Learners’ Pack features everyday words in nine Indian languages – Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Gujarati, Bengali, and Punjabi – paired with their English translations. The goal is simple: spark empathy and curiosity through language, encouraging people to bridge cultural gaps with just a word.
Nitin Saini, Vice President – Marketing, Mondelez India, shared, “India’s rich linguistic fabric can sometimes unintentionally create distance. With the Learners’ Pack, we hope to turn that into a source of connection. Whether it’s with a neighbour or a colleague, even a single word in another language can spark genuine warmth.”
The initiative builds on Cadbury’s belief in the power of small gestures. Just like its earlier campaign, this effort champions inclusion, proving that connection doesn’t require grandeur – only intent.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, added, “This campaign takes our message of acceptance forward. By reimagining the iconic Cadbury Dairy Milk wrapper, we created a gentle nudge – a way for people to say ‘you belong,’ in a language that may not be their own.”
Available in select markets for a limited time, the Learners’ Pack is more than packaging – it’s an invitation to connect, one word at a time.
