Cadbury Dairy Milk has unveiled Milkinis, its latest innovation for the Indian market, adding a playful twist to its iconic portfolio.
Milkinis features a smooth milk crème centre encased in Cadbury’s classic chocolate shell, designed to deliver a lighter, creamier bite. Available in two formats – a 17g single bar priced at ₹20 and a 34g twin-bar pack priced at ₹40– the product caters to both solo indulgence and sharing moments.
“With Cadbury Dairy Milk Milkinis, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème format is crafted to delight consumers looking for playful, shareable treats that fit today’s snacking habits,” said Nitin Saini, Vice President – Marketing, Mondelez India.
The launch comes as Mondelez looks to tap into India’s growing impulse-snacking market, where consumers increasingly seek convenient, bite-sized options that combine indulgence with portability.
To drive awareness, Cadbury has rolled out a nationwide campaign across TV, digital platforms, and influencer-led activations. A fresh TVC introduces Milkinis with a fun, upbeat narrative, encouraging consumers to rediscover Cadbury through this lighter, creamier format.
With Milkinis, Cadbury is entering the competitive crème-filled chocolate bar segment, positioning itself to capture young, on-the-go consumers seeking quick, delightful moments of indulgence.
