The ad film leverages the actor’s deadpan persona to showcase the brand’s bold, loaded flavours.
What can crack Arjun Kapoor’s famously straight face? Not a horror spoof, not an awkward party, nor a dramatic showdown. The answer: a tub of Call Me Chunky ice cream.
The new-age ice cream brand has unveiled its first campaign, Unlocking Emotions, One Chunk at a Time, featuring Bollywood actor Arjun Kapoor. Moonshot is the agency behind the ad.
The film plays on Kapoor’s deadpan expressions, placing him in over-the-top, meme-worthy scenarios—from ghostly encounters to Tarantino-style finger mishaps-where nothing fazes him.
His stoic poker face finally cracks when Call Me Chunky enters the frame. One spoonful later, his emotions spill out: surprise, joy, laughter, even tears. The brand positions itself as indulgent, bold, and loaded with character-impossible to resist.
Ashish Tendulkar, Chief Operating Officer, Call Me Chunky, said:
“Arjun’s ability to stay straight-faced through any situation gave us the perfect setup. Only something as bold, chunky, and indulgent as our ice cream could trigger such a flood of emotions. With this campaign, we’ve captured the joy, mischief, and unfiltered delight that define Call Me Chunky. For us, it’s never just ice cream-it’s about chunking up life in the most unforgettable way.”
Launched earlier this year, Call Me Chunky has entered the premium ice cream segment with six flavours:
- Berry Cheesy Dream – cheesecake-strawberry blend
- Cookie Caramel Charms – sweet-salty crunch
- Pop-Pop Caramel – chocolate, caramel, and popcorn
- Fudgy Rocky Road and Choco Brownie Spells – chocolate overload with marshmallows, nuts, and brownie chunks
- Raspy Choco White – raspberry and white chocolate swirl
The brand is currently available in Mumbai, Pune, and Bengaluru through Swiggy, Zomato, Zepto, Swiggy Instamart, and Blinkit, as well as in premium offline stores including Nature’s Basket, Foodsquare, Freshpick, Star Bazaar, and Spar Hypermarket.
