Calvin Klein Inc., under PVH Corp., has introduced its Spring 2026 denim campaign, headlined by global brand ambassador Jung Kook of BTS. The new chapter places denim at the heart of self-expression, blending fashion, music and movement into a visually striking narrative.
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Photographed and directed by renowned fashion photographer Mert Alas, the campaign captures Jung Kook in a series of immersive, high-energy settings. The film reflects his dynamic personality, pairing his signature choreography with a powerful soundtrack. Adding an unexpected cultural touchpoint, New York City icon Rosie Perez makes a special cameo, enhancing the campaign’s bold and cinematic appeal.
Denim dominates the collection, showcasing refreshed takes on timeless silhouettes. Key pieces include the relaxed 90s Straight fit, the nostalgic Baggy jean, and updated versions of the classic Trucker jacket. Elevated washes and versatile styling ensure each piece transitions seamlessly from casual to statement wear. Logo tees and oversized bombers complement the denim lineup, reinforcing Calvin Klein’s modern yet effortless aesthetic.
Speaking about the collaboration, Jung Kook shared his appreciation for Calvin Klein jeans, describing them as comfortable, authentic and designed for everyday living. He highlighted how the collection nods to ’90s influences while maintaining a contemporary edge, perfectly aligning with his personal style.
Launched globally on February 24, the Spring 2026 denim campaign is rolling out across digital channels, social media, outdoor advertising and retail spaces. The collection is now available in Calvin Klein stores and online platforms, including across India.
