Partnership underscores brand’s focus on the growing women’s sports and athleisure footwear segment

Campus Activewear has announced the appointment of actress Kriti Sanon as the new face of its women’s category, marking a strategic move to strengthen its position in the women’s sports and athleisure footwear market. The association comes at a time when the segment is witnessing significant growth, driven by evolving lifestyle needs and increasing demand for versatile, comfortable fashion.

Widely recognised for her versatility on-screen and her entrepreneurial spirit off-screen, Kriti Sanon embodies values such as confidence, individuality, and authenticity – traits that strongly resonate with Campus Activewear’s target audience. The collaboration reinforces the brand’s commitment to designing footwear that merges comfort with contemporary aesthetics, tailored specifically for modern Indian women.

A Step Forward in Women’s Footwear

Campus has been steadily focusing on making sneakers and athleisure footwear more accessible, trendy, and relevant for women consumers. With Kriti Sanon onboard, the brand aims to deepen engagement with female shoppers while broadening its footprint in India’s fast-growing activewear landscape.

Nikhil Aggarwal, CEO & Whole-Time Director, Campus Activewear, said:

“We are delighted to welcome Kriti Sanon as the face of Campus’ Women’s category. Her authenticity, ambition, and wide-reaching influence reflect the spirit of today’s Indian woman. The women’s sports and athleisure segment continues to be a major growth driver for us. With Kriti’s strong connection across diverse audiences, we’re confident in further elevating our product design, delivering innovation, and reinforcing our leadership in this space.”

Kriti Sanon on Joining the Brand

Expressing her enthusiasm about the association, Kriti Sanon shared:

“I’ve always believed that style should be an extension of who you truly are. Campus, to me, represents that belief – a homegrown Indian sneaker brand that designs for the many roles women play, without compromising on comfort or individuality. I’m excited to be part of the Campus family and to support a vision that celebrates freedom of choice, self-expression, and confidence.”

With this partnership, Campus Activewear aims to amplify its message of empowerment through style, while continuing to innovate in the women’s activewear and footwear segment.