In collaboration with Dentsu Creative Webchutney, Canon India redefines printing as a powerful medium for expression and innovation.
Canon India has unveiled its latest campaign, ‘Go Beyond’, in partnership with Dentsu Creative Webchutney, aiming to reposition printing as more than just a functional task – but as a tool for creativity, innovation, and self-expression. Targeting India’s new generation of creators, the campaign takes a bold step toward making printing relevant and inspiring for students, entrepreneurs, and makers alike.
Go Beyond signals a fresh and dynamic direction for Canon’s printer range. It encourages individuals to break conventions, bring their ideas to life, and make a lasting impact – all through the power of print.
Infused with vibrant visuals and a high-energy soundtrack, the campaign challenges outdated perceptions of printing and spotlights Canon printers as enablers of boundary-pushing creativity.
Canon’s annual thematic campaign aims to boost brand recall and connect deeply with a new-age audience. It is being rolled out across social platforms, digital video content, and creator-led initiatives – celebrating those who use Canon technology to build, express, and innovate.
Speaking about the launch, C Sukumaran, Senior Director, Product and Communication at Canon India, said:
“At Canon India, we’ve always believed in technology that not only simplifies but also inspires. With Go Beyond, we are reimagining what printers can do in a world where creativity is everything. Whether you’re a student, an artist, or a young entrepreneur, our printing solutions are designed to help you dream big, print bold, and truly go beyond.”
Ujjwal Anand, Managing Partner – North, Dentsu Creative Webchutney, added:
“With Go Beyond, we wanted to embody Canon’s forward-thinking ethos – always building, always evolving. It speaks directly to a generation driven by curiosity and creativity. At Dentsu Creative Webchutney, our goal was to create a campaign rooted in culture, shaped by people, and brimming with ambition. This is a tribute to those who wake up with ideas and chase them until they’re real.”
Canon’s Go Beyond is more than a marketing push – it’s a call to action for India’s creative youth to embrace technology not just as a tool, but as a catalyst for turning imagination into reality.
